This is a guest post from Share Results
You’ve just started learning about PPC and have found the best spring and/or summer offers to promote to your audience. Now you want to launch a pay per click campaign to generate sales. In order to become a master of marketing via PPC campaigns, it is essential to efficiently allocate both your time and financial resources. With that in mind, here are a few insightful PPC techniques that you should apply to your affiliate marketing campaigns before you go over budget.
Don’t Sabotage Your Own SEO Campaign
Generally it is good practice to ensure that your SEO and PPC campaigns are congruent. However, if you have a small budget, you might want to hold back on adding more money to a PPC campaign that already sees you getting top visibility via organic search. If you’re already ranking high on search engines for specific keywords and phrases due to your SEO efforts, there’s no need to run a PPC ad campaign for the same terms. This is self-sabotage; therefore, your SEO campaign will be more successful if it is left in tact.
Be Specific in Your Headline
When preparing content for PPC ads, use keywords, terms, and phrases that tell search engine users exactly what you are trying to sell. A great method for this is including a price point so that the potential customer will know how much the product or service will cost them. Some beginner affiliates make a big mistake by using the name of the offer they are promoting in their headline. There’s a better way. For example, say that you are promoting rain boots. Instead of using the headline “Rainboots from [insert favorite brand name]”, get more creative. Try changing that headline to read “Red Spring Rainboots Starting at $50”, or something similar.
Make Your PPC Landing Pages Pop
Landing pages in general should be customized specifically for the offer you are promoting. This is even more crucial for landing pages in a PPC campaign. PPC landing pages should feature the exact same offer you featured in the creative used to generate clicks. The keywords used in your PPC ad should match those in your SEO campaigns. From a design perspective, it helps to graphics and large font so your visitor does not have to struggle to see what you’re offering. Also, your page should have the least navigation possible to reduce the amount of clicks needed to make a purchase. Essentially, your landing page should cancel any confusion about what you’re offering and easily convert your visitor into a buying customer without any hesitation whatsoever.
In addition to the three tips above, we encourage beginner PPC affiliates to test as much as possible. Split testing different landing pages, headlines, and keywords is really the only way to determine where you’re getting the most ROI for your efforts. Once you find out what works, duplicate your successful strategies and stop the campaigns that don’t work.
Have any thoughts on these or other PPC tips? Leave a comment below.
About Share Results
Share Results has a network of over 12,000 affiliates that promote a variety of products and services from select merchants. Some of the more popular categories of product and service offers range from women’s apparel, family and education lead generation, as well as health and wellness.