March 5 Star Affiliate Blogs Archives

Record Breaking Online Ad Revenue – Plus 10% Growth

Finally some good news among all the doom and gloom. Online advertising grew by over 10% in 2008 to hit a record $23 Billion. Performance-based offerings accounted for 57 percent of all spending.

Before you Thumbs Down the Content Network Read This

Do you avoid the Google content network in your PPC advertising? One big take away I got from the article is, you need to use different keywords and a whole different keyword strategy really.

Examples of Affiliate Branding from Rae Hoffman

What separates the men from the boys in affiliate marketing? Those that know how to build an affiliate brand instead of just an affiliate site. She shows examples of big successful companies who started as affiliates and developed their sites into well known online brands.

Dealing With Affiliates: A Roadmap to Success from SES

Covered issues such as transparency, direct linking, trademark bidding, cannibals, protecting your brand. I especially like Peter’s description of the heroes of search marketing – below

Urgent: California Affiliates – Group Letter Opposing AB 178

If you are an affiliate marketer in California, your livelihood is at risk! If this bill passes, a firestorm of bills are sure to follow in other states. If you are a CA affiliate, merchant, network or OPM we need you to sign this group letter opposing the bill.

Google Affiliate Network – New Affiliate Programs

Lydias Uniforms.com, Punch Software.com, MyCraftivity Store.com, NorthLight Shop.com, WritersDigest Shop.com, WoodWorkers BookShop.com, KrauseBooks.com, Heels.com and Sun & Ski Sports

Spring Cleaning for your Affiliate Marketing Business

Juggling all the details involved in the day-to-day life of being an affiliate can get overwhelming. So if you haven’t been able to keep up maybe it’s time for some “spring cleaning.”

AG Cracks Down On Acai – Threatens to Sue – ABC News Video

The CSPI and the AG blasted Acai websites in general and Acai flogs in particular saying they’ll likely sue the people behind them for consumer fraud. The ABC news video below also exposes this as consumer fraud.

How Important is Passion?

A life lived in moderation is not the stuff of stories told to grandchildren… with a twinkle in your eye. If what you do is not also the thing you’re passionate about, stop right now!

URGENT Minnesota Affiliates – Sales Tax Senate Hearing Thursday

Minnesota is further ahead in the process than CA and they are already to the Senate level and the hearing is THIS THURSDAY. Minn affiliates contact me to connect and lobby.

Help us Lobby Against CA AB 178 – Affiliate Sales Tax

If this passes in California, it virtually assures a firestorm of adoption by other states, which could devastate our entire industry. If we beat this bill, it will severely limit the adoption in other states.

Getting Your Affiliate Program Noticed – Video with Missy Ward

Missy Ward does Pubcon and shares ideas about how to grow your affiliate program and make it stand out from the rest.

Affiliates Are from Mars – Arbitragers Are from Venus

What once started as some minor differences has naturally evolved where the distinction is much greater, and ultimately, it’s a good thing. In the past, though, we used to think the advertisers drove the difference between CPA Networks and Affiliate Networks, but now, it seems the traffic is the better explanation

The Women of Affiliate Marketing – WebmasterRadio Show

A special edition of Affiliate Marketing Insider on Thursday will feature some of the best-known women in affiliate marketing. The live 30-minute podcast will include insights from the following female industry leaders

Landing Page Quality, Free Privacy Policy and More Good Stuff

Protecting Your Affiliate Campaigns, Free Privacy Policy Template for Download, Tools to Improve Your Landing Page Load Time and Quality Score, Favorite Top 7 Free Keyword Research Tools

Niche Markets and Targeted Traffic

You can’t succeed as an affiliate marketer without traffic to your website, and you can’t succeed without enticing that traffic to buy. Understanding what makes your traffic tick, and what makes them buy

PPC Spy Tools – Competitive Intelligence or Cheating?

Who wins when you use PPC spy tools to steal competitors keywords and strategies? Google wins. As several affiliates spy on successful campaigns and jump on the same winning keywords, all it will do is jack up the PPC cost.

Pubcon: Affiliate Marketing and Performance Marketing Session

This Pubcon only had 1 affiliate session. They typically have a whole track but affiliate marketing got largely pushed out to make room for more social marketing. Moderated by Lisa Riolo, Missy was on panel along with

Finding Profitable Affiliate Niches in a Recession

There are market segments that grow in an economic downturn, even as other markets shrink. For instance, I gave a free consultation yesterday to a man that has

Google Affiliate Network – New Affiliate Programs

New programs available through Google Affiliate Network this week include Netshops, RealAge and Gardeners’ Choice.