SEO – SEM – PPC Archives

PPC Advertising, SEO commentary, SEM and Google News

3 PPC Tips For Affiliates With Spring and Summer Campaigns

In order to become a master of marketing via PPC campaigns, it is essential to efficiently allocate both your time and financial resources. With that in mind, here are a few insightful PPC techniques that you should apply to your affiliate marketing campaigns before you go over budget.

Recipe for a Successful Affiliate SEO Strategy in 2012

Nowadays, ranking is much harder, especially for an affiliate-oriented website. I’d imagine that if you could go back in time and explain to a 1998 affiliate marketer what goes into ranking in the 2011 SERPS, it would be the same kind of culture shock as showing Henry Ford a busy metropolitan freeway at rush hour.

How Affiliate Marketers Can Beat The Competition For Black Friday

Black Friday and Cyber Monday are rapidly approaching. By now both affiliates and retail merchants should already have their plans laid out and ready to execute to generate revenue from one of the most popular shopping weekends of the holiday season. Share Results’ Kristina Andersen looks at what to consider when launching campaigns to get [...]

Optimize Your Time, Optimize Your Affiliate Business

Somewhere in your 24-hour day and seven-day week, you want to make time for getting your affiliate marketing business off the ground, even if it is for only 10 to 15 hours a week. This is not an easy task and requires that new affiliates learn how to work smarter, not harder, in order to eventually make a profit and a full time career out of affiliate marketing. Here are a few suggestions for how you can better organize your time, narrow down your focus on the best campaigns for you, and hopefully earn more profit within your limited time.

If your Affiliate Business Sucks – Read this!

Affiliate marketing isn’t dead. Promoting someone else’s products instead of creating your own is still very much lucrative, but expecting to get results from dead-end ‘marketing’ tactics and then whining when you don’t get rich within the proverbial 6 months that “gurus” tell you wait doesn’t work. 7 reasons why its best that you keep your day job.

Targeting Long Tail Keywords in Your Affiliate SEO Campaigns

In affiliate marketing, you can leverage long tail keywords in your SEO strategy and greatly increase your traffic and sales. In this article, I’ll define the term long tail keyword, the benefits of focusing on these keywords, and how to target them.

SEO Tips for Massive Content Sites & Enterprise Publishers

This is a guest post by CT Moore. You’ve heard the phrase before: Content is King. But the bigger the kingdom, the harder it is to maintain control over it. Well, if you run a content fiefdom, the same principle applies. You see, being an enterprise level publisher is a double-edged SEO sword. On one [...]

Google Instant and Google Previews – Impact on Affiliate Marketers

With Google Instant Previews, surfers will be able to compare your website to your competitors’, so if ever looks mattered, which of course they always have, then the time is upon us now. The previews are yet another indication that the fight over search dominance is now more about the user interface, than about who has the best 10 results on a page

Affiliate SEO – How To Rank in Very Profitable and Competitive Niches

He evaluates 5 sites, from 5 profitable affiliate industries and analyzed how they are ranking for their key phrases. In this study which both shocked and surprised me, I reveal this anomaly and many more. There is no industry where people make as many generalizations than they do with SEO.

Affiliate Video – The Dreaded Google Slap (And How To Avoid It)

The Dreaded Google Slap. No affiliate ever wants to hear that oh-so infamous term. Unfortunately, if you don’t protect yourself against it, you won’t have a choice. Google’s increasingly stringent policies are forcing affiliates to change the way they do things right across the board. Is there a silver lining in these slap-happy times? Of course

Google MayDay Update and Your Affiliate Site – What To Do

A drop in traffic to your bigger terms probably is not a May Day effect, but drops in search referrals could be. We will discuss what improvements can be made and what you can do to minimize the impact of this algorithm change.

The Death of PPC Affiliate Marketing has been Greatly Exaggerated

Some email lists have been banging on about PPC not working for affiliate marketing anymore. What a load of BS. The problem is that so many people are being negatively affected and they’re giving up on the best traffic source in the world as a result. Just because a guru with another agenda tells them so.

Should Merchants let Affiliates do PPC Search Marketing?

Depending on the robustness of in-house search engine marketing, the trustworthiness (and commission) of the affiliates, the competitiveness of the search space in the industry and the trademarks or brand names in question, one policy is likely more suitable and advantageous for an organization than another.

5 Strategic Linkbait Ideas

Developing a solid linkscape is a big part of ranking well in search engines. But building solid links back to your site isn’t always easy. Here are a few straight-forward linkbait ideas that can help you grow you linkscape and boost your rankings.

Search and Affiliate Marketing: Synergy NOT Cannibalization

If this is happening to you, it’s your own fault, not the fault of your affiliate channel. Marketers who think that affiliate marketing and search marketing can’t peacefully co-exist are kidding themselves and need to be stopped. Believe me. I’m a search marketer, not an affiliate marketing manager

WordStream Launches WordStream for SEO

WordStream for SEO is an advanced keyword research toolset that many are calling keyword research on steroids. For the same money I was paying for Wordtracker’s keyword tool, I get all the same functionality I had with Wordtracker, with a deeper keyword database, keyword analytics, and really powerful keyword organization tools layered on top

Local Lead Gen – Local Internet Marketing for Affiliates

I’ve been interested in local AM ever since reading ShoeMoney’s post: How to Make 41K a Month Setting up a LOCAL Affiliate Program. Here’s exactly how to do it – detailed training.

Affiliate Ad Stalking with the New Google Remarketing Feature

The new remarketing feature Google announced today should make some affiliates very happy. Imagine being able to show your ad again to a prospect that left your site, later when they are on another related site you didn’t even know about or target? I would think the ROI and conversion rate on remarketing could be higher than standard PPC.

Digg Ads – Have Any Affiliates Tried Them Yet?

Have any affiliates tried Digg Ads yet? I was reading an affiliate blog post about them, but hadn’t heard anyone in the community commenting about how well they work yet. They are fairly new and could be effective for certain type of niches I would think. If you’ve tried them, please comment below.

The Ultimate Guide to PPC Affiliate Marketing

You may have come across get-rich-quick books telling you how you can make a fortune in affiliate marketing. Hand over $97, and you’ll get “the secrets”. We’ve decided to give you “the secrets”, and charge you $0 instead. We’re good like that