AffiliateManagers – Merchants Archives

California Court Expands Potential Liability Exposure For Online Advertisers

An extremely important and highly-controversial decision was issued recently by the California Court of Appeal… The liability aspect component of this ruling is of critical significance to those within the affiliate marketing industry because

5 New Years Success Resolutions for Affiliates and Merchants

we work with over 12,000 affiliates, the majority of whom play that tricky balancing act of working full-time jobs while they struggle to make their online marketing business their sole full-time venture. This isn’t an easy feat to carry out, especially if you have bills to pay and a family to feed. So, we decided to put together some advice to help you get closer to your dream this year: five resolutions for 2011 that will help you achieve your goal of becoming a paid, full-time affiliate.

Party Lists and Planning Guides for Affiliate Summit West 2011

I thought I’d compile a list of some of the best party lists, to-do lists and newbie guides for how to get the most out of Affiliate Summit. Be sure to plan ahead so you can get the most out of this action packed event!

Happy Holidays from 5 Star Affiliate Programs

On behalf of all the 5 Star Merchants and Affiliate Managers – Merry Christmas! All of us here at 5 Star want to let you know how much we appreciate your partnership and loyalty over the past year. We look forward to a continued alliance in the coming year

VIDEO: Affiliate Insider and 11 Year Veteran Chuck Hamrick on State of the Industry

My Friends over at MediaTrust filmed another great edition of Relevantly Speaking starring 11 year affiliate marketing vet Chuck Hamrick. Chuck shares lots of great insights about various aspects of the business and the video is well worth a watch.

Attracting More Merchants and Big Brands to Affiliate Marketing

As I’m sure many of you know, performance marketing has grown by leaps and bounds in a relatively short amount of time, due to the intrinsic benefit of the accountability and ROI of only paying for actual results, but we still have a long way to go. Many brand advertisers do not recognize

Search and Affiliate Marketing: Synergy NOT Cannibalization

If this is happening to you, it’s your own fault, not the fault of your affiliate channel. Marketers who think that affiliate marketing and search marketing can’t peacefully co-exist are kidding themselves and need to be stopped. Believe me. I’m a search marketer, not an affiliate marketing manager

Performance Marketing Summit @ #Adtech – An Agenda For Change & The Evolution of Affiliate Marketing

We can either keep going in the direction we are heading in which is to remain the red-headed-step child of internet marketing. Or get our act together and do what it takes to mature and realize the full potential of Performance Marketing. Basic laws of business

CPA Affiliate Marketing’s Dirty Little Secret

Due to the crack down by the FTC and the Credit Card Merchant companies… Several major companies that had seen huge profits over the previous quarter were now faced with not being paid by multiple companies. Here’s the dirty secret, no one is talking about

Schaaf Consulting Acquires PartnerCentric, Becomes One of the Largest Outsourced Affiliate Management Companies

We are excited to leverage the powerful combination of our two companies for the benefit of our clients, our partners and our industry. We will be able to bring best practices of two great companies to the affiliate programs we manage and will continue to deliver innovative, indispensable program management.

How to Leverage Pay per Call for Affiliate Marketing – Podcast

The Affiliate Marketing Insider podcast on WebmasterRadio.fm tomorrow features discussion about Pay per Call, how affiliates are using it for online and offline call tracking and success stories about affiliate programs and networks that are using it. Featuring Ring Revenue.

Affiliate Managers: JumpStart Affiliate Recruiting and Motivation

Affiliate recruiting and activation is a challenge for busy affiliate managers that wear so many other hats.
I have been reading and saving up some great posts, a video and a podcast about growing a thriving affiliate program. Enjoy!

Merchants – Never Underestimate the Power of the Affiliate Community

Merchants, if you think you can get away with cheating your affiliates, think again! See just how fast your reputation in the affiliate marketing community can be ruined, if you try to pull a fast one over on your affiliate “partners”.

Affiliates as Conversion Consultants – Tactics to Increase Success by 165%

FREE Online Seminar for merchants and affiliates – High quality affiliates are motivated by the profitability of working with you. Even if you have a higher commission, with a stinking conversion rate the affiliate isn’t making maximal money. Tests and tactics that increased clicks and leads by 165%

Riolo debuts Impact Radius on Affiliate Marketing Insider

Lisa and Todd Crawford among others started the company. As a group, we remain as passionate about performance advertising as we were when we first got into the business more than a decade ago. We think it’s time for the next ‘BIG’ thing in performance advertising

6 Habits Of Highly Effective Affiliate Managers and Merchants

We see a lot of articles about how to become a Super Affiliate however affiliate marketing is a partnership and both sides should be working toward excellence. So if affiliates are trying to learn to be “Super” then affiliate managers and merchants should be striving for that “Super” status as well.

@LinkTrust – 50 New Features Including Affiliate Fraud Scoring

Our new tool gives affiliate managers help spotting those fraudulent affiliates when they sign up. That means less time spent combing through signups and more time supporting good affiliates.

AFFILIATE WIRE – New WebmasterRadio Podcast to Launch

This show includes a Summit recap, discussion about the industry trend toward market diversification in 2010, and what affiliates can do to capitalize on these emerging opportunities over the course of the coming year

Free Guide – How to Start and Run an Affiliate Program

If you are a merchant considering starting an affiliate program or an affiliate manager with questions about how to improve and grow your existing affiliate program, this new free guide to affiliate marketing for merchants/advertisers may help.

Will 2010 be the Year of the Micro Affiliate?

Everyone can be a micro affiliate now. This boom has been further propelled as social media has moved into the mainstream. See announcements about new tools that make it easy below.