There’s been alot of hype and debate around the concepts of virtual goods and offers due to a few high flying companies which have been media darlings. The highest profile company in question is Zynga, athough other social gaming sites…

I’ve periodically written about the plight of print publishers and their reluctant move to the digital world. One of the looming issues for these publishers when they make the transition to online content is how to get consumers to pay…

Long before Malcolm Gladwell’s extraordinary best-selling book The Tipping Point, there was Geoffrey Moore’s Crossing the Chasm, published almost twenty years ago, and his follow-up book, Inside the Tornado. Moore talked about the flash point at which a technology product…

There was a time when “mobile advertising” consisted of downloading cool ringtones or texting votes for American Idol contestants.

That was before smartphones came along. Blackberry brought in the era of hand-held email, particularly for business users. But Apple’s iPhone has…

In a win for micropayments, World of Goo, a top 10 PC game for January this year and popular seller on WiiWare, the Wii game store, was sold in an experiment to see what people would pay for their popular…

On the face of it, developments in digital publishing have signaled a decisive victory for aspiring and professional authors in recent months, judging by recent announcements:

Amazon recently declared that it’s Kindle e-book reader was its overall bestseller by number of…

Ever heard of Hotwired.com? Do you recall navigating a Time Inc. site called Pathfinder? Remember a company called MCI?

If any of those things ring a bell, then you might look back fondly on October 27, 1994. That’s when the first…

If the Federal Trade Commission had the intention to spark off a wave of sometimes worried, sometimes angry and often indignant blog posts and forum chatter with their “Final Guides Concerning the Use of Endorsements and Testimonials in Advertising”, they’ve…

As a blogger and an ex-newspaper reporter I have an axe to grind with many of my peers. Please avoid the temptation to distort reality by quoting statistics and data out of context, no matter how linkbait worthy the intended…