I just blogged about the new Adwords CPA announcement for advertisers and merchants that want to promote products and services via CPA instead of CPC. Well here’s the corresponding Adsense announcement inviting Adsense publishers to join the beta and start pushing the new CPA ads. Look out, Google is trying to take over our world.

Google AdSense Referrals Beta “Now, you can expand the earning potential of your website even further by directing users to products and services from our base of AdWords advertisers…With referrals, you’ll be paid when your visitors click through to an advertiser’s site and complete an action defined by your advertisers, such as a sale or sign up. Because these actions are often more involved than a simple click or impression, advertisers pay more for these referrals, which can translate into higher earnings for your site. Further, you’ll see the expected earnings and advertiser performance ahead of time, so you can make the best decisions about what to refer. You can also choose to target the keywords that will ensure you get the highest-paying referrals for your ad space.”

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