More great articles about increasing online conversion rate from my friends over at GrokDotCom. This issue is about Calls-to-action hyperlinks and Points-of-resolution hyperlinks.

“…Calls-to-action are the hyperlinks that move your visitor through your sales process. You create a call-to-action hyperlink by pairing an imperative verb with an implied benefit. Calls-to-action give your visitors the opportunity to take the action you want them to take. These are the links that are critical to you, the ones you want your visitor to click on. Without these links, you can’t achieve your goals… Points-of-resolution are the hyperlinks that answer the questions your visitors need to ask you. These links help resolve sticking points in the buying decision process. You create point-of-resolution hyperlinks with nouns and place them where your visitors are most likely to ask their questions…”

Read the rest of this insighful article here. It’s about half way down the page.

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