Liar Liar Pants on Fire!
liar liar pants on fire
Do you have any idea how strict the FTC is about “truth in advertising”? If you’re running ads that make any type of claims especially health, money or safety type claims you need to be very careful. EVEN IF the merchant gave you the banner, text link or ad copy - you could be responsible for showing proof those claims are valid.

“Lose 10 lbs the 1st month” - Prove IT!

“Make a Bazillllllion in your Underwear with NO Work!”
You better have PROOF to back up that statement!

Merchants and AM’s also need to be sure any claims they make in the creatives they provide affiliates is not only accurate but can be substantiated. Dmconfidential has some great info that all affiliates should read. Merchants too!

iLegal - The Grandma Standard “The FTC Act prohibits unfair or deceptive advertising of any kind. Simply put, the ads you run must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that’s not true. I suggest that you use the “Grandma Standard.” If you think that your 80 year old Grandma (or anyone’s, for that matter) might be misled by an ad, then you should not run that ad.

If you’re running ads that make any claims (especially health, safety or performance) to protect yourself, you should ask for material to back up claims rather than simply repeating what the manufacturer says about the product. For example, if an ad for a weight loss product contains claims, you should request proof from the manufacturer or seller. If they can’t produce the proof or they present you with proof that doesn’t pass the smell test, then you should be very careful about running that ad. This is especially true when it comes to extravagant performance claims, health or weight loss promises, or earnings guarantees…” More