Lots of rumors are circulating about MAJOR industry news, acquisitions and launches that will be announced next week at Affiliate Summit. Digital River will be announcing a name change for the OneNetwork affiliate program and will unveil some new innovations including trialTracker a new conversion monitoring technology. With trialTracker, affiliate’s ID are embedded and cookie-less tracking captures conversions to ensure affiliates are credited their commissions.

Digital River Enhances and Renames its Affiliate Network Press Release

MINNEAPOLIS - Jan. 18, 2007 - Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced that it has changed the name of its affiliate program from oneNetwork to oneNetworkDirect. The change emphasizes the company’s progressive approach of proactively working directly with affiliates. To further support its affiliate efforts, Digital River has enhanced its affiliate network with new programs and technologies. Through the oneNetworkDirect™ affiliate network, affiliates now can leverage a new tracking technology as well as work with a dedicated affiliate development team…” More…