This report could hold some valuable info for affiliates regarding cookie return days AND the value of pre-selling or assisting in the comparison shopping needs of consumers, in order to shorten the click to buy window and help assure your cookie still gets credited. The report breaks down average BUY DELAY TIME based on type of product, customer demographics, brand recognition, the number of competitors online, and average product price.

New Report – Online Consumers Window Shop for Days Before Buying “A new online shopping report that tracked more than 8 million consumers shows that they often spend several days digitally window shopping before making a purchase. Participating retailers included GSI Commerce, Ritz Camera, and Tiger Direct… The length of time from initial visit to actual purchase measured during the tests shows that consumers do a great deal of evaluation in these categories before deciding where to buy…”