Cash Registers will Ring Loudest on eDAY not Cyber Monday
Well CyberMonday is finally here and eDAY is right around the corner. Wishing everyone the best of sales for the Holidays. Even though CyberMonday will kick things off for the season and may be the highest traffic day, it probably will not be the biggest sale day.
So if your sales aren’t all you hoped for today, no fear, eDAY is coming! Coremetrics predicts your highest traffic day to be Cyber Monday, BUT the top SALES day will be one week after Cyber Monday, which falls this year on December 4th. Coremetrics predicts that sales on this date, which it has coined “eDay,” will be 19% higher than “Cyber Monday,” and that 2006 overall holiday retail sales will increase 16% over last year’s holiday season.
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Retail Holiday Countdown Begins: eDay,The New Cyber Monday
“The upcoming holiday season is a critical time for many U.S. retailers. Most retailers generate 20-40% of their annual eCommerce revenues and profits during the holiday season. According to analyst firm Forrester Research, online retail sales in Q4 2006 should reach $27 billion. After eDay, Coremetrics predicts the next four largest days for online retail sales will be the Monday one week after eDay, the Wednesday after eDay, the Tuesday after eDay, and the Tuesday one week after eDay. With December signaling the frenzied countdown to gift giving, online retailers should execute online marketing campaigns to drive shopping behavior around these key dates.”
Happy selling to one and all!
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#1 Cyber Monday? eDay? Who cares, just enjoy it! - ghoti’s place wrote on Monday, November 27th, 2006:
[...] And their not alone. As Linda Buquet pointed out on her blog, another company has coined the term eDay for what it believes will be the biggest online shopping day — the Monday one week after Cyber Monday. This year eDay will be on December 4. I find their claims much more believable, as they have some numbers to stand behind them; I’ve heard other experts say that Dec 4-15 will be the biggest period, and that makes sense to me; Shop.org’s “Cyber Monday” is just a gimmick. [...]
#2 eDay: The New Cyber Monday wrote on Monday, November 27th, 2006:
[...] eDay: The New Cyber MondayTuesday, November 28, 2006Posted by Rosalind Gardner @ 12:14 pm First there’s Black Friday, then Cyber Monday and on Linda Buquet’s blog today, I learned about yet another day in the holiday season: eDay. [...]