AffiliateFairPlay Launches New Quality Assurance Testing Service
Kellie Stevens, President of Affiliate Fairplay just announced their new Affiliate Marketing Testing service. The service offers subscription based access to AFP’s Quality Assurance (compliance) testing results of specific traffic generating behaviors of affiliates. Merchants and affiliate managers that don’t have time or know how to police their programs for bad actors and bad practices should look into this service.
According to the press release, “The purpose of the service is not to ‘certify’ or ‘accredit’ any party, nor is it a black list service,” said Kellie Stevens, President of Affiliate Fairplay.com. “It is to accurately identify and describe the business models and practices within the Industry so subscribers can make informed decisions to maximize their ROI, ROAS and therefore the profitability of their business.” Subscribers will not only be able to identify practices in possible violation of their TOS or business policies, but they will also be able to identify those practices that are truly innovative and add value.”
Press Release - Covington, LA (PRWEB) September 29, 2006 — AffiliateFairPlay.com (AFP) announces a new subscription service, AffiliateFairPlay.com Affiliate Marketing Testing Service. Our mission is to provide Affiliate Marketing professionals with relevant, current, objective, accurate and actionable information to enhance their business partnerships.
Variations in Terms of Service, Codes of Conduct and Best Practice Guidelines within the Industry complicate the task of managing program quality and compliance. Along with the rapidly changing nature of technology and the online advertising industry, the task of monitoring strategies/practices and determining acceptable practices is daunting. AFP’s Affiliate Marketing Testing Service provides the objective data needed to make informed business decisions. Our new service provides AFP’s Revenue Generating Behavioral Testing Results to affiliates, merchants, managers and networks on a subscription basis.”
The Service provides separate memberships for affiliates, merchants/mangers and networks. Full details on this new service are available here.
#1 GoArticleGo’s Affiliate Marketing Blog » Affiliate marketing - AffiliateFairPlay Launches New Quality Assurance Testing Service wrote on Friday, September 29th, 2006:
[…] AffiliateFairPlay Launches New Quality Assurance Testing Service Merchants and affiliate managers that don’t have time or know how to police their programs for bad actors and bad practices should look into this service. The service offers subscription based access to AFP’s Quality Assurance (compliance) testing results of specific traffic generating behaviors of affiliates. […]
#2 GoArticleGo’s Affiliate Marketing Blog » Affiliate marketing - Click Fraudsters & Wiccan Retribution wrote on Friday, September 29th, 2006:
[…] AffiliateFairPlay Launches New Quality Assurance Testing Service Merchants and affiliate managers that don’t have time or know how to police their programs for bad actors and bad practices should look into this service. The service offers subscription based access to AFP’s Quality Assurance (compliance) testing results of specific traffic generating behaviors of affiliates. […]