THIS is a good start in the right direction. Affirmative action against the cookie war. Clickz article

“Agency and research execs have formed a new coalition, called Safecount, to improve relations between consumers worried about privacy and marketers hungry for data… “Advertisers and publishers want accountability, not a cold war with consumers, and we need to prevent a technical arms race… As its first move, Safecount has signed on as the sponsor of the Network Advertising Initiative’s “eCommerce in the Age of Spyware” event, scheduled for May 12 in New York…”