What do online advertisers and crack users have in common? Both are locked in a disastrous end game, a downward spiral leading to certain doom according to Bryan and Jeffrey Eisenberg from Future Now.
I admit I’m an addict. I was in sales and sales management for years and always got a ‘high’ when I made a big sale or was crowned the sales rep or manager of the year. Then when I started my SEO business several years ago I got addicted to rankings and traffic. I still am. Normal women get a thrill from a good buy at the mall. I get a MAJOR RUSH every time I make a great ad buy. I am NOT a normal woman. I am a Crackvertiser!
I check traffic stats at least 20 times a day. I use Extreme Tracking so I can see referrals to each page LIVE as they come in. Live graphs show me if my traffic is moving up or down. If it’s down I go into sweats and can’t function. If its up I go into a manic high and turn into wonder woman on speed. I’ve tried everything to stop being a Crackvertiser. I try to hold myself back from ad buys, chronic PPC abuse & compulsive stats checking. But a voice always comes into my head “It’s OK, one more time won’t hurt, you can quit tomorrow.”
If you want to lighten up your Monday morning, check out Bryan and Jeffrey Eisenberg’s blog titled Crackvertising – Are You Addicted? I know many affiliates that are addicted to their stats and will get a kick out of this.
“Crackvertiser’s start innocently enough, harnessing free search result referrals as a moneymaking tool. Why start with free traffic? As any skilled dealer will say, “The first bag is always free.” In both cases, a free first taste leads to exhilaration, and then a desire for more. The story for crack addicts is sad, straightforward and severe. Search marketers find referrals to be merely a gateway and rapidly move on to impressions, paying search engines to deliver their ad to web surfers. Soon they seek improved quality of traffic by entering bidding wars for favored position.
It’s all about traffic. The crackvertiser needs progressively higher traffic volumes to sustain the sales levels. If that traffic level drops, or if conversion rates fluctuate or fall, crackvertisers work themselves into a panic trying to devise ways to bring traffic levels back up.”
Are you an addict? Click the link to see if you have all the symptoms and to find a path to recovery. Crackvertising – Are You Addicted?
Are you an addict? They say it helps to talk about it and the 1st step is admitting you have a problem. I got up and shared. Now it’s your turn to come ‘clean’. Talk about it in the forum. You’ll feel better and discover you are not alone.*Advertising Disclosure Policy*