This news is so hot, I’m not even going to take time to write much commentary. Google just announced they are testing CPA ads through the Adsense network. David Jackson shorts ValueClick stock and proclaims this move as the end of Commission Junction. Jackson was previously a technology research analyst for Morgan Stanley and now is the editor for Seeking Alpha an Internet Stock Blog Network. Click below to see the info Google sent to Adsense publishers with the CPA ad test invite.

Google Launches ValueClick Killer From the Internet Stock Blog by David Jackson. “Let’s not mince words. This is Google’s ValueClick (VCLK) killer. Google has greater resources than ValueClick, a larger advertiser base, and the advantage of being able to offer publishers a full range of ads based on page views [CPM], clicks [CPC] and now actual purchases or leads [CPA]. Google can translate the performance of all these ads into “effective CPMs”, allowing publishers to compare and optimize for whichever type of ad produces maximum revenue.

This morning, soon after the market opened, I shorted ValueClick. Stock buyback or not, this spells the end of ValueClick’s Commission Junction business.”

Google offers a little piece of enticement to Adsense publishers by saying: “Since this is a test and these CPA ads are not regular ad units, we are giving you more flexibility in saying things like “I recommend this product” or “Try JetBlue today” next to the CPA ad unit.” However Google states reports will be sent weekly by email and pro affiliates will not go for this.

So it’s only a test – I repeat THIS IS ONLY A TEST. But we all know Google plans to take over the world. So it will be interesting to see if they really do jump into the affiliate network game with both feet.

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