324 Out Of Top 500 Retailers Have Affiliate Programs - CJ on Top
The performance-based affiliate marketing model continues to offer top ROI for major brand name retailers. 324 of Internet Retailer’s Top 500 Retail Sites have affiliate programs and it looks like CJ has the lion’s share according to this recent CJ press release.
“Commission Junction, is used by more advertisers on Internet Retailer’s Top 500 Guide to Retail Web Sites than the next two affiliate marketing providers combined. In addition, Commission Junction leads in powering programs for 10 of the 13 market categories being used by advertisers to expand reach and increase online revenues. Among Internet Retailer’s list of top retail Web sites, Commission Junction powers brand names such as SonyStyle.com, Zappos.com and Real®.
Performance marketing continues to be one of the most cost-effective channels for driving online revenues. As a result, it has been widely adopted by the online retailing industry with 324 of the top 500 retailers running affiliate programs either through networks like Commission Junction or in-house solutions. Commission Junction powers more of these affiliate programs than any other single network provider, and is the preferred provider for the majority of the advertiser categories tracked by Internet Retailer, including Apparel/Accessories, Books/CDs/DVDs, Computers/Electronics, Flowers/Gifts, Hardware/Home Improvements, Health/Beauty, Office Supplies, Specialty/Non-apparel, Sporting Goods and Toys/Hobbies.”
Source Business Wire, Via Yahoo News -Internet Retailer’s Top 500 Guide to Retail Web Sites Reveals Online Merchants Prefer Commission Junction to Other Affiliate Marketing Providers
#1 Sam Harrelson » Blog Archive » 2 Sides: Future of Aff Marketing wrote on Thursday, June 1st, 2006:
[…] Reading the blogs this morning and came across a post by Linda Buquet at her 5 Star Affiliate Blogs which made me think of a post by Jeff Molander earlier in the week on the same topic. […]
#2 Linda Buquet wrote on Thursday, June 1st, 2006:
Hey Sam. Great to see you back in the industry!
#3 Sam Harrelson » Blog Archive » 2 Sides: Future of Aff Marketing wrote on Thursday, June 1st, 2006:
[…] Reading the blogs this morning and came across a post by Linda Buquet at her 5 Star Affiliate Blogs which made me think of a post by Jeff Molander earlier in the week on the same topic. Here is a section of Linda’s post (read it on her site as well, she lists sources etc)… The performance-based affiliate marketing model continues to offer top ROI for major brand name retailers. 324 of Internet Retailer’s Top 500 Retail Sites have affiliate programs and it looks like CJ has the lion’s share according to this recent CJ press release. “Commission Junction, is used by more advertisers on Internet Retailer’s Top 500 Guide to Retail Web Sites than the next two affiliate marketing providers combined. In addition, Commission Junction leads in powering programs for 10 of the 13 market categories being used by advertisers to expand reach and increase online revenues. Among Internet Retailer’s list of top retail Web sites, Commission Junction powers brand names such as SonyStyle.com, Zappos.com and Real®. Performance marketing continues to be one of the most cost-effective channels for driving online revenues. As a result, it has been widely adopted by the online retailing industry with 324 of the top 500 retailers running affiliate programs either through networks like Commission Junction or in-house solutions. Commission Junction powers more of these affiliate programs than any other single network provider, and is the preferred provider for the majority of the advertiser categories tracked by Internet Retailer, including Apparel/Accessories, Books/CDs/DVDs, Computers/Electronics, Flowers/Gifts, Hardware/Home Improvements, Health/Beauty, Office Supplies, Specialty/Non-apparel, Sporting Goods and Toys/Hobbies.” […]