For all the mortgage affiliates in the house and merchants that drive mortgage leads - here is a free webinar to help you boost your mortage lead revenue and conversion rates. The seminar is this Thursday May 18th and is brought to you by Compete, Inc. with research that was done by Forrester Research.


Best Practices in Driving Online Mortgage Applications
“The spring home loan market is in full bloom: Stress product selector tools to maximize mortgage applications. Each month, 6.5 million unique prospects visit one of the leading home loan sites. These prospects generate nearly 400,000 applications and qualified leads per month. Compete partnered with Forrester Research to assess how consumers like these use the Web to search, research and apply for mortgage loans. The research revealed that consumers who applied for home loans were more likely to have used online search and product selector tools than prospects who didn’t apply. This Web seminar provides best practices in driving online mortgage applications and full research findings from a new Forrester Research report. It will address the following questions:

* Which search terms lead to the greatest conversion of online researchers to online applicants?
* What types of content do researchers use and what role does that content play in the overall decision process?
* What types of calculators and tools do mortgage prospects use and which ones drive the highest conversion rates?”