Excerpts from an interesting article that came out in DM Confidential today.

Imagine $100 bills being dropped from a helicopter and a mad rush of people scrambling to pick up as much money as they could. A young woman is stuffing as much as she can down her shirt, another kid is just simply jumping up and catching the bills as they fall from the sky and in the background is an older gentleman pulling a vacuum cleaner out of the back of his Lexus LS. What would you do to gather as much money as you could? What are the other people doing?

The affiliate marketing space is just as fiercely competitive– and frenzied. Harvard Business School professor Michael Porter’s 5 forces model brings some order to the chaos. Regardless of whether you are the owner of your business or simply a sales person pushing your company’s products, take time to really think about the forces that affect your piece of the business.

Read the rest and see a diagram that attempts to make sense of it all
Affiliate Marketing Tips - Strategy and the Affiliate Space