Grok Discover how the right type of persuasive copy writing can turn online conversions around. I’ve been accused of writing hypey ad copy – can you imagine that? Maybe the Grok wrote this one just for me. Read this strong analysis of an ad campaign and learn how it’s turned inside out and improved. From my favorite newsetter – the Grok!

Persuasive Online Hype in Action “As sound-bites and sight-bites rain down like those proverbial cats and dogs (maybe worse!), folks are becoming hypersensitive to hype. Collectively, we are just not buying it. Yep, our bullshit meters are meticulously calibrated to ring when messaging sounds over-the-top, and we stand only too ready to believe that if it sounds (or looks) too good to be true, it probably is.

Hype lives in your copy, in words that beg comparison but never get substantiated: better, best, more, most, must-have, no comparison, greatest quantity, greatest variety. It lives in numbers that never get explained.

Hype is your enemy, and hype-y copy is like “friendly fire.” Shooting yourself in the foot?”

Dishing Out What the Customer Really Wants! “The purpose of persuasive online copy is to present information that offers your customers relevant answers to the questions they are asking and motivates them to move forward in your conversion process. I can’t shout this loud enough: YOUR ONLINE COPY IS CRITICAL!”

Read the full article at Grokdotcom.