“Do networks deserve their override?” kbudden over at the UK Affiliate Marketing Forum asks, and a great 2 page thread of mixed answers from both affiliates and merchants evolves. Do networks deserve their override? – UK Affiliate Marketing Forum

As most here are aware, there is a de-facto standard of 30% override on affiliate commissions charged to merchants by the affiliate networks.

With affiliate revenues now running into many millions of pounds, are the networks doing enough to earn 30% of what is now a very large sum of money?

All networks do the ad hosting / tracking / commission accounting bit – I am not disputing that has real value but what else should they be doing – from both sides of the fence, merchant and affiliate – I know it is the merchants who pay it, but in effect it is we, the affiliates, who earn the network their 30%, so do get enough in return?

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