If you are an affiliate manager (or a wannabe) and plan to attend AD:TECH San Francisco, there will be a good panel discussion on affiliate management best practices.

The moderator will be Peter Figueredo, CEO of NETexponent, and the panelists are Ryan Erwin, Director eBusiness at Oakley, Inc., Carolyn Tang, Affiliate Manager for Orbitz, and Shawn Collins. Here is a description of the topics that will be covered:

Experts will reveal their best practices in establishing, growing, optimizing, and policing affiliate programs. Whether you are thinking about starting an affiliate program or just looking to expand an existing one, this session is worth attending. Please join us and learn how to:

* determine the full potential of your affiliate program
* interpret industry statistics
* choose the best technology and management resources
* address tough strategic decisions
* find the right affiliates and build strong relationships
* ensure the integrity of this marketing channel

Here is more info and a survey you should take if you are planning to attend.
Affiliate Marketing Panel at AD:TECH in San Francisco

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