Sorry, but I’ve never even heard of this company until I saw several press releases on the wires today. This is the best one I found, but I dont even think it’s been released yet. Could not find it on BusinessWire, got it from their blog. Sounds like they have a pretty robust offering of tools and a well thought out strategy. Where have these guys been hiding that I don’t know about them???

Oh I should mention that PartnerCentric one of my biggest clients and the leading outsourced affiliate management company, has some similar tools in their Affiliate Portal.

WatchDog Launches Tools to Give Affiliates and Merchants Selling Power Over Competition San Francisco, CA (BusinessWire) March 2nd, 2006
WatchDog Affiliate Managers, a leading performance-based affiliate marketing, management and web commerce technology company, today unveiled the launch of their Watchdog “Express” suite of tools:

• Merchant Express™ - http://merchantexpress.watchdogam.com
• Showcase Express™ - http://showcaseexpress.watchdogam.com
• Affiliate Express™ - http://affiliateexpress.watchdogam.com

These tools seamlessly work together to improve efficiency among merchants, affiliates, affiliate networks, and consumers. The net result is increased sales for Merchants and Affiliates participating in affiliate programs.

Watchdog’s Affiliate Express is a complete affiliate resource center; a one-stop shop where affiliates can learn about affiliate marketing, download additional marketing and website content, and access tools like Watchdog’s dynamic product showcase creator (Showcase Express), to increase their marketing reach.

Affiliate Express fosters improved communication between Merchants and Affiliates. Merchants can post information about their affiliate programs (FAQs, Program Overview, Commission Structure, and Past Communications) as well as upload resources for their affiliates to use in their promotional endeavors.

What makes this unique is that the resource center is used for a variety of purposes, and is not limited by a particular affiliate network. It is also an effective affiliate program marketing tool for Merchants and a cost effective approach to recruit affiliates and maximize exposure of their affiliate program.

The rest of the PR is here: http://www.prweb.com/releases/20069976/3/prweb353929.htm