I scan press releases daily and find they are a great source of fresh ideas or new marketing services and I often find something interesting to blog about. So it’s nice to know when I blog about a company’s news via a press release I get a link back from PRWeb which could mean a little extra targeted traffic from people who are reading the type of PR that I would want to blog about. AFFILIATES – wrap your brain around this for your site niche and think of the possibilities!

“David McInnis and the team at PRWeb have innovated again,” said David Meerman Scott , PR 2.0 evangelist and author of ” The New Rules of PR .” “Bloggers have been commenting on press releases for years. But PRWeb’s new ability for a blogger to send a TrackBack to the original press release benefits not only the blogger, but also the organization that issued the press release. This simple—but revolutionary—concept will make press releases more valuable for organizations as a way to start online conversations with constituents.”

PRWeb’s decision to allow TrackBacks is a strategic move for its customers. “We could have chosen to allow users to comment on the press release page but felt that it is more valuable to both our users and the blogging community to encourage dialogue outside the press release in the dialogue-rich blogosphere,” added PRWeb’s Executive Vice President Mick Jolly.

I used a trackback. So when you go to read the rest of the Press Release – check to see if my link is there. PRWeb Pioneers TrackBacks Availability in Press Release Distribution Ooooops! Yep it worked instantly. I worded my summary to give affiliates an idea what this post was about but didn’t really want that part showing up at PRweb.

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