Quote of the Month: “The dissemination of harmful, unremovable programs that frustrate consumers’ ability to control their own computers is digital carjacking, and we intend to vigorously prosecute it,” Commission Chairman Deborah Platt Majoras was quoted as saying in the following 2 news stories. Digital CarJacking - great analogy!

FTC May Wage ‘Shame’ Campaign Against Adware “I think the tide is turning because consumers are more aware than ever and are avoiding freeware sites or at least being more skeptical,” said Ari Schwartz, deputy director of the Center for Democracy and Technology. “There’s still a lot of work to be done and a lot of unscrupulous marketers and software makers who will continue to engage in spyware and adware distribution.”

Advertisers May Face Public Humiliation over Adware - CNET News.com “The FTC would publicly announce and publish the name of a company that advertises using adware that installs itself surreptitiously on consumer PCs or by using spyware, Leibowitz said. He would recommend publicly shaming advertisers to the other FTC commissioners if the adware problem doesn’t decrease, he said.”

Have a great weekend and remember to market with integrity!