New way to get more bang out of your marketing buck through press releases combined with the power of RSS advertising. I just did a PRWeb Press Release on Monday about the new Wynn Las Vegas affiliate program. I have another set to go out next week about my new Blog Directory. So it will be interesting for me to see if this new service provides more buzz for the buck! The following press release explains the details of the deal.

Recent Pheedo research shows that RSS ads garner a click-through-rate (CTR) over seven times higher than that of traditional online ads, proving the effectiveness of RSS as an online marketing channel.

The new ad unit demands an increase in content, giving advertisers the opportunity to communicate with consumers to a further extent than with traditional online ads and to develop a deeper relationship with the audience. With Pheedo, advertisers can easily integrate this innovative strategy into RSS advertising campaigns and ultimately obtain higher CTR and drive more traffic to their websites.

“Pheedo’s new RSS publishing format gives PRWeb customers a new, powerful channel in which to display press releases, and so far the results have been great,” explained David McInnis, PRWeb’s founder and CEO. “PRWeb now has the opportunity to deliver useful, relevant press releases to consumers based on the content of the feeds they subscribe to, and that’s a very powerful marketing tool for our customers.”

Read the full pres release here:
Pheedo, PRWeb Put the News in RSS Ads