You’ve heard of the 95/5 rule of affiliate marketing right? 5% of affiliates make 95% of the sales. Here is an in-depth study of what one company did to make that number grow to an amazing 50%.

How can I make my affiliate program grow?
Have you tried treating your existing affiliates right???

Anik over at AffiliateClassroom wrote: “This Marketing Sherpa interview shows how one top merchant’s managers have developed an affiliate sales force that’s responsible for 50% of sales of the company’s key software line. Real insights on how affiliate communication, internal teams, and the right kinds of creatives can build a high participation – as well as high revenue – program.” How One Program Gets MORE Affiliates Involved

He linked to this MarketingSherpa study:

“We suspect some merchants aren’t trying hard enough to help their affiliates perform. Want some inspiration to rev up your program? Check out our behind-the-scenes interview with Uniblue, a top merchant in the cut-throat online software vertical. Yes, includes creative ad samples: “

(Awesome cartoon generator was discovered over at Darren’s Problogger site in this post where he makes a pretty funny cartoon about pro blogging.)

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