“Every time customers initiate a search, they’re sniffing for scent. People hunting for data on the web behave remarkably like animals sniffing out prey. It’s the most effective means of finding a teeny-weeny squirrel in awfully biggish forest. Preserving and creating intentional scent trails on your site translates to improved ROI for your paid and organic search terms. How well does your site preserve the scent trails your visitors are following? ”

This quote was from another great article about how to increase web conversion rates written over at GrokDotCom. It goes on to reveal an outline for a simple Excel spreadsheet you can design using your metrics to follow the surfers scent trail to find out where you are losing conversion opportunities. Read the rest… Does Your Website Stink? GrokDotCom

While we are on stinky subjects – read the Friday Web Marketing Funnies below! :-)