Should Affiliate Marketers Scale Back On Social Media?
Are you feeling overwhelmed by all the talk about social media?
It seems like everyday we’re being bombarded with emails and news about seminars, whitepapers and articles offering advice on how to incorporate more social media into our business marketing strategy. There’s been a great deal of attention paid to social networks and the benefit they serve for businesses, especially platforms like Pinterest and Google +. However, affiliate marketers may be feeling confused about whether these tools are really worth the return on all the hours dedicated to these social channels.
Share Results affiliate network has just posted a two-part blog series on the subject of social media, even going so far as to suggest that “if you are strictly focused on B2B and have little time or resources to build your social media profile, it’s time to cancel the accounts that serve you no purpose.”
Google+ Pages
In November, Google+ launched Google+ Pages, a tool for businesses and brands to connect with customers and fans. The Google+ user-base is small compared to 800 million Facebook users and Twitter’s 200+ million users, however, branded pages on Google are growing 4x faster compared to Twitter. Although a smaller user-base means fewer users, this may give you the ability to form more personal relationships with your consumers. What’s more, G+ allows you to tailor certain messages to certain contacts.
To read these two blog posts visit the links below:
Read Part 1 of the social media blog here.
Read Part 2 of the social media blog here.
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#1 Vondrick Harrison wrote on February 25, 2012 :
In my honest opinion, no, affiliate marketers should not scale back on social media. Social Media is being utilize by all types of online businesses all over the internet. I have noticed recently that Google has incorporate a social media element called Google plus. The overwhelming trend is strongly moving toward social media, and I truly believe that this is a great method to get the word out about affiliate products which will increase traffic and sales.
#2 MRP Consulting wrote on March 9, 2012 :
I think it depends on the quality of the Social Media. If they are just constantly trying to up-sell, then it can be annoying. If they are providing useful information, then go for it.
#3 Darren Held wrote on March 12, 2012 :
It would be a better world if spammers and annoying “selling” accounts scaled back. For those who put a lot of work into their social pages and don’t harass anyone, it’s always good to keep them in the game.
#4 E. Padro wrote on March 20, 2012 :
Great information. As affiliate marketers we need to try all venues to bring traffic to our websites and generate sales. Social Media can be excellent as long as we don’t spam and the products we offer are on demand. You are right, we should concentrate on the social media accounts that work for us, it doesn’t pay to be all over the place if it is not working as we want. Thanks, great posts with lots of useful information.