I haven’t quoted her for a long time, but one of my favorite authorities in the affiliate marketing space is Rae Hoffman-Dolan. So I was thrilled to discover a new article she penned today that has some very solid advice. Love the way Rae writes and she knows how to drive a point home! Hope you find this helpful.

Creating A Successful SEO Strategy For An Affiliate Website

Nowadays, ranking is much harder, especially for an affiliate-oriented website. I’d imagine that if you could go back in time and explain to a 1998 affiliate marketer what goes into ranking in the 2011 SERPS, it would be the same kind of culture shock as showing Henry Ford a busy metropolitan freeway at rush hour.

Affiliate marketing has evolved. This evolution is not so much technology-based, nor is it really “fundamentals” based. It’s strategy based.

So how do you create an evolved affiliate strategy? The specifics will change from site to site, but some of the standards remain the same regardless of the topic or niche.

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