A few weeks ago, Share Results began posting their three-part blog series called 12 Steps of Christmas. A play on the song “The Twelve Days of Christmas”, the posts look at how online retailers can distinguish their brand and overall business to maximize profits. While these points are great for advertisers, there are some excellent lessons in here that are equally relevant for affiliate marketers, particularly those that are trying to looking for different strategies to increase sales for the holiday season.

Details, Details, and Details
Research has shown that online shoppers spend 80% of their time looking at the information above the page fold. This means that the information below the page fold will only be looked at 20% of the time. Be sure to catch shoppers’ attention while still keeping it simple. It is also very important to clearly state your contact information, last day of shipping, return policies, inventory changes, and other vital information for holiday shoppers. You do not want to be responsible for ruining someone’s gift!

Segment Your Clients
Differentiate your email approaches. Your emails should differ when communicating with a woman or a man or a regular customer or an inactive one. The more segmented your approach, the more effective and personal is your communication.

To read the entire series, visit the following links:

12 Steps of Christmas: Part 1
12 Steps of Christmas: Part 2
12 Steps of Christmas: Part 3

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