Black Friday and Cyber Monday are rapidly approaching. By now both affiliates and retail merchants should already have their plans laid out and ready to execute to generate revenue from one of the most popular shopping weekends of the holiday season. Share Results’ Kristina Andersen looks at what to consider when launching campaigns to get ahead of the competition for Black Friday and Cyber Monday shopping.

Get Ahead of the Competition for Black Friday

It’s that time of year again when retailers can make 40-60% of their annual revenue through holiday shoppers and bargain hunters, all thanks to Black Friday and Cyber Monday promotions. If you are a merchant and are planning to showcase your top products on one of the most popular weekends of the year, then stay ahead of your competitors. Most retailers have already started their promotional activities to garner consumer interest for their product offerings, and for those who haven’t, well you still have time.

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