Jeff Molander recently did a 5 Part Audio Series with Ben Edelman that covers almost every angle of the affiliate – adware – spyware issue. For those that don’t know him yet Ben is a spyware and adware consultant and a PhD candidate who has led the way in exposing affiliate parasitic marketing activities. This is all published on Revenews, a leading source for online marketing and affiliate news.

PART I
* How do affiliates use adware to take advantage of merchants/advertisers?
* How does adware work… and how simple is it for affiliates to use?
* How, in plain terms, does adware work to the detriment of advertisers?
* How lucrative can using adware be for affiliates?

PART II
* What rules affiliate break when using adware… and how they break them
* Why merchants/advertisers and affiliate networks all but accept adware usage by affiliates
* Why many advertisers are not able to take action needed to combat the problem

PART III Preview
* Aren’t marketing departments responsible for detecting fraud occurring under their watch?
* Are affiliate networks akin to foxes guarding the hen house when it comes to affiliate compliance?
* What are affiliate networks doing to catch and punish affiliates who use adware? Anything?

Parts III, IV and V will be available at Jeff’s blog – Thoughtshapers.com beginning on Friday.

To learn more about parasites and other unethical marketing practices that affect the affiliate marketing industry visit Ben Edelman.org.

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