The FTC is really cracking down on work at home and get-rich-quick offers and I for one am happy to see it! Really glad to see Clickbank, one of the major vendors of spammy affiliate offers trying to clean up the industry!
Word to the wise – check ALL your offers, not just Clickbank to ensure they aren’t breaking any of the rules and use the new Clickbank guidelines below as a template for offers and offer language you need to avoid. Here are 2 key paragraphs from the letter that Clickbank sent to vendors. (Bold by me)
Excerpts from Clickbank letter. Be sure to read full letter available at the blog posts below.
Per the new FTC information, sales material shouldn’t create the impression that customers can easily earn money without putting in much work, and should give specific ideas of how they’ll earn the money (e.g., content marketing, video marketing, social media, etc). Sales pages should also not overstate how much can realistically be made, or imply that earnings are guaranteed.
The FTC also strongly discourages false urgency/scarcity messaging (for example, “Only 3 copies left!”) when there is no actual scarcity.
Evidently the new Clickbank guidelines are in response, in part to this make money online FTC case “FTC Steps Up Efforts Against Scams That Target Financially-Strapped Consumers” and other recent work from home business opportunity cases.
The FTC has updated consumer education materials to help consumers avoid falling victim to these scams. http://www.ftc.gov/bizopps
Here are 2 good blog posts that reference the changes and have good commentary.
Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices.
As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to clean up some of the “less legitimate” offers that unfortunately litter their catalogue.
Clickbank to crack down on Spammy make money online offer – Jonathan Volk
Recently there has been a surge of clickbank sales pages that have been very scammy. Making promises that you can make tens of thousands of dollars by pressing one click (seriously… one click) is just pitiful.
What do you think? Would love to hear your thoughts below.