FTC Forces Clickbank Crackdown on Spammy Get-Rich-Quick Offers

The FTC is really cracking down on work at home and get-rich-quick offers and I for one am happy to see it! Really glad to see Clickbank, one of the major vendors of spammy affiliate offers trying to clean up the industry!

Word to the wise – check ALL your offers, not just Clickbank to ensure they aren’t breaking any of the rules and use the new Clickbank guidelines below as a template for offers and offer language you need to avoid. Here are 2 key paragraphs from the letter that Clickbank sent to vendors. (Bold by me)

Excerpts from Clickbank letter. Be sure to read full letter available at the blog posts below.

Per the new FTC information, sales material shouldn’t create the impression that customers can easily earn money without putting in much work, and should give specific ideas of how they’ll earn the money (e.g., content marketing, video marketing, social media, etc). Sales pages should also not overstate how much can realistically be made, or imply that earnings are guaranteed.

The FTC also strongly discourages false urgency/scarcity messaging (for example, “Only 3 copies left!”) when there is no actual scarcity.

Evidently the new Clickbank guidelines are in response, in part to this make money online FTC case FTC Steps Up Efforts Against Scams That Target Financially-Strapped Consumersand other recent work from home business opportunity cases.

The FTC has updated consumer education materials to help consumers avoid falling victim to these scams. http://www.ftc.gov/bizopps

Here are 2 good blog posts that reference the changes and have good commentary.

Clickbank Clarifies FTC-Compliant Policies Joel Comm

Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices.

As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to clean up some of the “less legitimate” offers that unfortunately litter their catalogue.

Clickbank to crack down on Spammy make money online offer – Jonathan Volk

Recently there has been a surge of clickbank sales pages that have been very scammy. Making promises that you can make tens of thousands of dollars by pressing one click (seriously… one click) is just pitiful.

What do you think? Would love to hear your thoughts below.

3 Comments on FTC Forces Clickbank Crackdown on Spammy Get-Rich-Quick Offers

  1. This has been one of the best things done to date to curb the spammers. Although one could argue that they are marketing tactics and the disclaimer is provided as well if we think from the psychologists’ point of view it becomes apparent that scarcity literally shuts off the reasoning capability and people end up purchasing the product. Thanks for sharing.

  2. I do agree. I have been an affiliate of many different websites over the years and there is a great deal that is misleading. Many sites basically create the idea of putting up a link and then just cashing your checks.

    Our company offers a tangible product. Tungsten rings and wedding bands last a lifetime and there is a huge demand for a cost effective alternative. We are willing to pay affiliates for sales earned, but it does require more than just a banner ad. I agree with the FTC on this one.

  3. There are a lot of people trying to sell junk and promises on the net like the one click button software,have not seen any that work yet.When i do i will let everyone know.The only way to get were you want to be is work at it nothing free,they may say it is but you soon find out it’s not.

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