Affiliate Video – The Dreaded Google Slap (And How To Avoid It)
My friends (and one of my favorite clients) RevenueWire, just did a great post and video about how to avoid that durned Google Slap. Enjoy and I hope it helps your marketing efforts. From RevenueWire
“The Dreaded Google Slap. No affiliate ever wants to hear that oh-so infamous term. Unfortunately, if you don’t protect yourself against it, you won’t have a choice. Google’s increasingly stringent policies are forcing affiliates to change the way they do things right across the board.
Is there a silver lining in these slap-happy times? Of course. Affiliates who learn to roll with the punches and make the necessary changes to their campaigns stand to make more money in the long run.
To help you adapt to the changing landscape, we’ve created a short video covering the basics of what the Google Slap is, the criteria that govern it, and the different strategies you can use to avoid it.”
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