Google MayDay Update and Your Affiliate Site – What To Do
Here is an important post for affiliate marketers. It’s part one in a 5 part series, from one of our favorite clients – RevenueWire.
*Advertising Disclosure Policy*What Is The May Day Update and How Might It Affect You?
The May Day Update is a change in Google’s ranking algorithm, where Google implements modifications to their search engine so that it looks for higher quality sites to return on long-tail queries (i.e., more specific and longer keyword phrases).
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Check to see if the change is in the number of referrals, or the number of pages getting traffic. A drop in traffic to your bigger terms probably is not a May Day effect, but drops in search referrals could be. Also, if your index or crawl stats changed suddenly, this could indicate you were hit by the update.
To be certain, check any links to your child pages across the site; these pages may have suffered a May Day relevance drop. If you don’t have unique content, even on your less important pages, you may have seen a dip.
In part two of this five part series we will cover in more detail what factors cause the site to be affected, and in subsequent articles we will discuss what improvements can be made and what you can do to minimize the impact of this algorithm change.
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#1 Sarah wrote on July 29, 2010 :
Hope you found this article helpful!
This first article explained the Google May Day algorithm update, and how to determine if your website has been affected by the change.
If it has in fact affected your site, the next logical question on your mind will probably be, “What exactly about my site may have caused it to be affected by the change?”
You can read Part 2 of the May Day Update series here: http://blog.revenuewire.com/index.php/2010/07/the-may-day-update-part-2/
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