If there is one thing affiliates hate, it’s LEAKS, especially 800# phone leaks. In this 1st to market move, 150 Affiliate Networks can now offer “Pay Per Call” affiliate tracking to merchants so that affiliates can be paid commissions on orders taken my phone instead of online.

I remember when I managed the Irvs Luggage Affiliate Program a couple years ago, we were one of the 1st few merchants to implement 800# phone tracking to ensure affiliates get paid for all of their efforts, even when customers ordered by phone. It was a big hit with affiliates and 800# phone tracking grew to be a signal to affiliate that certain merchants were especially affiliate-centered and pro-active.

As soon as I started reading recent news about the budding “Pay Per Call” industry, especially once Google jumped into the market, I hoped that someone in the affiliate marketing industry would find a way to leverage the technology for affiliate tracking.

Well in a 1st to market move Direct Response Technologies announced yesterday that DirectTrack is the First Affiliate Network Application to offer integrated pay per call technology. DirectTrack currently powers 150 advertising and affiliate networks, along with over 500 merchant clients.

Pittsburgh, PA – December 20, 2005 – Direct Response Technologies, Inc., a leading provider of online media and technology solutions, announces the launch of its integrated Pay Per Call solution, named ‘CallTrack’ into the DirectTrack ad serving and affiliate management platform.

CallTrack, DirectTrack’s pay per call services, provides DirectTrack clients with the ability to offer pay per call campaign types to their advertisers. CallTrack enables an advertiser’s affiliates to promote their campaigns on a pay per call basis, and be paid on a per call commission structure. CallTrack seamlessly tracks, reports, and manages the pay per call campaigns within DirectTrack.

Jason Wolfe, the President/CEO of Direct Response Technologies, Inc. commented, “DirectTrack’s CallTrack pay per call service provides the affiliate industries FIRST solution in this space and is first to market. Our 150 networks, 500 merchants, thousands of advertisers and hundreds of thousands of affiliates can now benefit from the ability to promote, track, and manage pay per call campaigns within the DirectTrack solution. “

Mark Romanelli, the Director of the DirectTrack division of Direct Response Technologies, Inc. is enthused about CallTrack. Mark comments, “”CallTrack allows DirectTrack clients to provide their affiliates with toll-free numbers that are tracked and routed to a Merchants call center. This opens up new possibilities for affiliate programs to start offline promotions.”

Read the rest here: Direct Response Technologies – announces Pay Per Call technology launched as part of the DirectTrack platform.