Attracting More Merchants and Big Brands to Affiliate Marketing
Peter Bordes, the CEO of MediaTrust, had a great article last week over at Adotas that I wanted to share.
Side Question: Peter and many others refer to our industry now as Performance Marketing to try break the negative stereotype. I understand the logic but still refer to our industry as Affiliate Marketing, because that’s what most affiliates relate to. (And search engines as well. 
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Which name do you prefer and why? Share in comments.
*Advertising Disclosure Policy*Attracting Brands to Performance Marketing
ADOTAS – Last month I spoke on a panel with some other very talented folks, including EJ Hilbert of Online Intelligence (part of Epic Advertising) at OfferVault’s Performance Marketing Leadership Summit, about how as an industry we can attract more top-tier and brand advertisers to the performance marketing industry.
As I’m sure many of you know, performance marketing has grown by leaps and bounds in a relatively short amount of time, due to the intrinsic benefit of the accountability and ROI of only paying for actual results, but we still have a long way to go. Many brand advertisers do not recognize performance marketing as a viable online marketing vehicle, even as the results that direct marketers are seeing shows that they should be.
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#1 Andrew @ Blogging Guide wrote on June 29, 2010 :
As for me, I prefer affiliate marketing because like you said, it is what the search engines recognize. Just imagine if you use a word or two that is not recognized by the search engine then you’ll end up buried under tons of other information, which is not good.