Yes, the myth about the death of PPC affiliate marketing is still going strong and some affiliates believe it. However, PPC affiliate marketing is still going strong for affiliates that do it right and promote ethical offers.

2 great Associate Programs articles came out recently about the topic and include examples of successful affiliate PPC campaigns that are still running and share tips for campaign strategies.

Bursting The Death of PPC and Affiliate Marketing Bubble
Yes, Google has slapped thousands of PPC affiliate marketers and many more will have their account closed never to be reopened. Allow me to say that Google is not shutting down PPC accounts because it doesn’t like affiliate marketers. It does not have a personal vendetta against affiliates.

The Google Slap is linked directly to violations. Simply put, rogue affiliate marketers have breached the Adwords TOS and they’ve paid the price. In the process, there’s been a bit of collateral damage and a few friendlies have been hit too but overall eliminating scammy, fraudulent and deceptive offers, while a bit painful, is actually good for the rest of us.

So as the dust settles, where do we sit? Is it really all over for affiliate marketers and PPC?

Are affiliates still using PPC successfully?

I’ve received a few emails from various marketing lists this week that have been banging on about PPC not working for affiliate marketing anymore. What a load of BS. The problem is that so many people are being negatively affected and they’re giving up on the best traffic source in the world as a result. Just because a guru with another agenda tells them so.

Sure, it’s not working for most scam offers (like rebill offers) that don’t offer a good user experience. You must be providing value along the way while promoting offers that don’t rip people off.

*Advertising Disclosure Policy*