For the 1st time ever, Google reveals the revenue share split it gives AdSense publishers and it’s much higher than most thought it was.

AdSense for content publishers, who make up the vast majority of AdSense publishers, earn a 68% revenue share worldwide and AdSense search partners earn a 51% revenue share.

The AdSense revenue share

Today, in the spirit of greater transparency with AdSense publishers, we’re sharing the revenue shares for our two main AdSense products — AdSense for content and AdSense for search.

As you may already know, AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results. Since AdSense for content and AdSense for search offer publishers different services, the revenue shared with publishers differs for each of these products.

Lively discussion at WebmasterWorld. Google reveals Adsense revenue share

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