MediaTrust Affiliate Network Makes New Acquisition, Gains New President
Another new acquisition on the affiliate marketing front, points toward more growth and consolidation in our industry.
MediaTrust, a New York based affiliate network that is No. 9 on Inc. 500, just announced the acquisition of Bardon Advisors, a search and affiliate marketing company which will enable its advertisers to pay per click in addition to lead or sale. The acquisition includes more than 1200 Bardon owned and operated web properties and extends MediaTrust’s reach by more than 20 million monthly unique visits and approximately 5 million paid searches per month. Industry veteran and Bardon founder Keith Cohn will stay on as MediaTrust president.
Here’s part of the press release and below that a link to a great post from Revenews with more insights into what this could mean for the industry.
Leading Performance Marketing Company Expands Platform via Acquisition of Robust Sponsored Search Marketing and CPC Network to Enable Advertisers to Pay Per Click in Addition to Paying Per Lead or Sale
NEW YORK & LOS ANGELES–(BUSINESS WIRE)–MediaTrust, the New York-based digital performance marketing company, has acquired Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers. The acquisition brings high-quality traffic generation capabilities to advertisers using MediaTrust’s performance marketing platform, which helps advertisers connect impressions to performance with Cost Per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) advertising programs. The acquisition includes more than 1200 owned and operated web properties and extends the platform’s reach by more than 20 million monthly unique visits and 5 million paid searches per month.
“Bardon’s technology and expertise will further expand and diversify the MediaTrust platform’s existing CPA, CPL and conversion marketing offerings for brands, agencies, and affiliate publishers, as well as open the door for future performance marketing innovations.”
Concurrent with the acquisition, Bardon Founder & CEO and industry veteran Keith Cohn has joined MediaTrust as President of the combined entity. Cohn will be focused on leading MediaTrust through its next stage of growth, expanding its offerings and helping to further establish its foothold as the leading global performance marketing platform. More…
Read about it at Revenews: More Signs of Performance Marketing / Affiliate Marketing Industry Consolidation
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#1 Make My Own Website wrote on April 26, 2010 :
Linda-
This is some interesting stuff. So, is MediaTrust similar to a large, and growing Clickbank type company then? That’s what I got out of it.
I had heard of them, but never knew what they were all about. It might be a good thing to check out for product developers, and affiliate marketers alike then, from what I got out of it.
Definitely worth digging into.
Thank You-
Matthew Zinda
#2 MediaTrust Acquires CPC and Search Network Bardon Advisors | Mediatrust Blog wrote on April 26, 2010 :
[...] the full press release and further information HERE and whats going on with coverage on Revenews , 5 Star Affiliate Programs , Adotas and Paid Content Dear MediaTrust [...]
#3 peter bordes wrote on April 28, 2010 :
Matt
yes we are similar. but our platform is different in that we are now much broader in our capabilities. our goal is to be a single platform that can handle all forms of performance marketing transaction and plug into all channels of liquidity. directly and with our affiliate marketer and publisher partners. We are also adding tools and technology to increase performance for everyone on the platform vs the typical network that only has offers and is traffic in and traffic out driven. we feel its important to be much more and offer technology that helps our partners grow their business.