Internet Retailer did a great job of highlighting some of the best graphs and stats from the Affstat 2005 Report.

“AffStat 2005 report is just out and the range of answers reveals the wide variety of approaches that marketers take. Among the interesting data is that 75% of marketers manage their affiliate programs in-house, 30% have reduced the size of their affiliate networks in the past year and 28% allow affiliates to bid on the marketer`s own brand name in search engines. Here are a few other findings from the 30-question study:

SEE the GRAPHS to get a nice visual overview of the data.
Affstat Reports and Graphs – Finding best practices in affiliate marketing

About the Affstat Report:

More than one-hundred and thirty affiliate managers from a cross-section of the industry were surveyed on their overall statistics, as well as a number of issues about their affiliate marketing channels, such as staffing, recruiting, and management for the AffStat 2005 Report.

Most affiliate programs exist in a bubble. They are judged to be either a good ROI or not, in comparison to other programs within a company.

While this is a fair assessment of the performance of an affiliate program, it’s important to understand how an affiliate program is performing against like programs. How does your program compare?

* 31 survey questions and answers from more than 130 affiliates
* Affiliates Managers Sound Off in Their Own Words
* Guide to Affiliate Recruiting
* Resources for Affiliate Managers
* Written by: Shawn Collins

Order your copy today and see how your program compares and how your bottom line could be improved.

http://www.affiliatemanager.net/affstat/