Dominos Pizza Tests World’s 1st Social Media Affiliate Widget
What do you get when you combine the world’s love for pizza, social media and affiliate marketing? The Dominos ‘Social Affiliate Tool’.
Saw this in the news yesterday and thought it was a brilliant use of affiliate marketing for the masses. The Dominos ‘Social Affiliate Tool’ is available through the Affiliate Window affiliate network and I believe this may only be an option in the UK right now, but it’s still very interesting.
*Advertising Disclosure Policy*Domino’s Pizza trials world’s first ‘Social Affiliate’ tool
Domino’s Pizza is claiming a world first by trialing a new ‘Social Affiliate’ tool, a widget that combines social media and affiliate marketing.
The tool enables anyone with a personal web space, such as a social network page or blog, to host advertising from nominated brands.
It aims to complement more orthodox affiliate marketing strategies, which use ‘professional affiliates’, by enabling any consumer to promote products or services within a framework of designated brand guidelines.
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#1 Adam Riemer wrote on March 11, 2010 :
I’m always concerned when I see download and encouraged to download and Affiliate Marketing in the same sentence… Also, I wonder what restrictions they will put in place to protect social sites that do not allow outside advertising and discourage it.
Doesn’t sound like anything new or inventive to me, sounds like a play on something that could go standard or turn into adware or do a number of things.
Good for them for being creative, but it will be interesting to see how they use this in the future if it takes off.
#2 Linda Buquet wrote on March 11, 2010 :
Good points Adam. Maybe I was looking through rose colored glasses again.
#3 Adam Riemer wrote on March 11, 2010 :
I’m not saying anything negative or bad about it. It could be really cool and turn into something even better. I’m just curious to see how it will change and develop or advance in the long run. I honestly meant good for them for getting creative. =0).
#4 Honda CR-Z Announces Affiliate Marketing Campaign - 5 Star Affiliate Blogs wrote on March 16, 2010 :
[...] thinking and creative about affiliate marketing than the US. Last week I blogged about the new Dominos Pizza Social Media Affiliate Widget that launched in the UK. That same day an announcement came out about a new affiliate marketing [...]
#5 Pizza Guy wrote on June 30, 2010 :
Doesn’t sound like anything new or inventive to me, sounds like a play on something that could go standard or turn into adware or do a number of things.