6 Habits Of Highly Effective Affiliate Managers and Merchants
We see a lot of articles about Super Affiliates and there is no shortage of tips about how to become one. However affiliate marketing is a partnership and both sides should be working toward excellence. So if affiliates are trying to learn to be “Super” then affiliate managers and merchants should be striving for that “Super” status as well.
Keith Bond is a long-time affiliate from England. Today he shares some basic tips about what AMs and merchants need to do to become “Super Merchants”.
*Advertising Disclosure Policy*6 Effective Habits Of Super Merchants
Some of the activities mentioned (below) may have been outsourced to Affiliate management companies and agency’s but for continuity I am going to bracket everything under the “merchant” banner.
This article isn’t about teaching merchants to suck eggs I wrote it purely as an exercise in pointing out that affiliate marketing is a two way street, simply having an affiliate programme will not make you an instant millionaire, but being proactive and helping affiliates to help you will set you well on the road, just ask some of the merchants who swear by the affiliate channel.
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#1 Depot vergleich wrote on February 5, 2010 :
Communication between affiliate and merchant is more important than one would think when they start out. In the beginning I used to be afraid of talking to the merchants, me being a small fish and all. But now I have found it to be extremely helpful. Sometimes even resulting in better conditions.
Dont be afraid to send your merchants an email, ask them if they are happy with your sites, if they have suggestions on how to improve conversions, they will be happy to help you!