Affiliate Marketing Plan of Attack For Maximizing Conversions
Conversions… the end game. It’s what all affiliates and merchants work for, but is every step of your marketing and site layout designed to help consumers get to the final goal?
Today RevenueWire, one of our 5 Star Programs, wrote a great blog post about conversions. It includes good information for affiliates and merchants alike, to read and to implement.
*Advertising Disclosure Policy*A Plan of Attack For Maximizing Your Conversions
Remember the Yellow Brick Road from the Wizard of Oz? Your purchase path SHOULD DEFINITELY NOT look like that. Customers don’t want a buying experience fraught with perils, dense forests, lions tigers & bears, forked roads, poppy fields, twists, tangents or turns. To boost conversions your purchase path should be straighter than an arrow and smoother than day-old pavement.
If you’re using an entire website or mini-site to sell your product, each page has to offer a first, middle and end step that ultimately leads to conversion. Treat each page on a site as an “independent agent” which provides the necessary steps to conversion all in one place.
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#1 peter bordes wrote on January 8, 2010 :
Linda good post and exactly the reason why we will be launching a very innovative set of conversion/optimization technologies in Q1 to help improve affiliate and merchant performance.
We networks need to start providing much more value to our partners and a better value proposition other than “exclusives” and “highest payouts”.
How about kick A– technology to make you a better and more effective and efficient marketer
#2 Anthony Luth wrote on January 21, 2010 :
Great post. Without a carefully planned out sales funnel or attack in general you are guaranteed to fail. Each step needs to fit together and each piece of your website needs to move the sales process forward.
Could not agree more with everything you said.
Anthony Luth