Best Ways to Leverage Twitter for Affiliate Marketing
Seems that Twitter is becoming more of an accepted marketing tool for affiliates now that Amazon and Linkshare have both developed new Twitter marketing tools. So let’s talk about how to market responsibly on Twitter without losing followers or ticking people off.
As with any other tool, there are good ways to use it and there are methods you should definitely avoid. Yesterday Nathan Hangen guest blogged an excellent article over at the Clickbank blog. He gives some great advice and points out that lots of affiliates are doing Twitter marketing all wrong.
How Not to Use Twitter for Affiliate Marketing
99% of the affiliate marketers on Twitter have zero idea how to market correctly.
Furthermore, many of those that don’t get it are teaching new users how not to get it too, leading to a cycle of spam, crappy auto-DM’s, and accounts that get suspended or marked as spam before they have even had a chance to flourish.
So How Do You Sell on Twitter?
I’ve written about this extensively because it is a matter that I am extremely passionate about. I am tired of shady marketers ruining it for everyone and more importantly, I’m tired of seeing new people get taken advantage of.
So here’s the truth…
Last month Darren over at ProBlogger offered some great ideas for affiliates as well, about how to use Twitter as an effective marketing tool.
*Advertising Disclosure Policy*8 Tips for Affiliate Marketers on Using Twitter
As I mentioned in the previous, post I’m not anti affiliate marketing or doing it via new media – but I think the ‘method’ and ‘attitude’ of the marketer is very very important. It can mean the difference between conversion or not – it can also mean the difference between keeping followers and losing them.
I’m aware that some will still be pretty anti the idea of promoting affiliate products on Twitter (and I remain unconvinced except through the indirect method of promoting links on your blog rather than direct ones that I mention above) but IF you’re going to do it – those are my starting points.
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#1 Nathan Hangen wrote on November 11, 2009 :
Thanks for featuring my article Linda, I’m honored to be listed here
Nathan
#2 Linda Buquet wrote on November 11, 2009 :
Hi Nathan,
Thanks for the great article and for stopping by to say hi!
#3 TwitterFools wrote on November 17, 2009 :
That’s funny – I just read both of the two articles you referenced, and here they are again (although the ProBlogger one is from last year
). I think there are certainly pros and cons about marketing on Twitter. The most important thing for affiliates to realize is that Twitter is a community, and marketing within communities requires some work building trust. If you don’t have the trust of the community because you’re an unholy spammer, then you might make a little money, but you won’t have much long term success. Participate, add value, and then promote links to your landing pages that are relevant to the conversation you’re currently having, or relevant to the interests of the people who’ve chosen to follow you.