Comments on: Bold New Affiliate Fraud Fighting Efforts are Launched

By: vereecjw

vereecjw — Fri, 19 Feb 2010 06:13:46 +0000

By the way, if I am missing something, PLEASE slam me for it.

I am more than happy to become your biggest supporter if it turns out I am wrong.

By: vereecjw

vereecjw — Fri, 19 Feb 2010 06:12:20 +0000

I am just curious, how does this actually fight fraud in any way?
I only looked at affilicert, but from what I can tell they are just verifying that the person is able to get the letter, and passes the systemized background screens.

The problem is if I want to get past that, I use earth class mail, or some other. Receive the mail there, create a false identity (takes 5 minutes and 1 trip to a store) and I have gotten around the advantage.

Even worse, the managers now have a false sense of security and will likely assume that all is hunky dorey. I get to walk away with their cash, they come looking, I am gone except I have done this 10 times a day for the last year and I get to smoke every manager and program for having a false contentment.

By: Sasha Fierce

Sasha Fierce — Sat, 21 Nov 2009 17:13:08 +0000

I will definitely be looking into this for my company’s parenting affiliate program. We try to combat fraud a number of different ways but I think using a screening process to find new affiliate is a great way to reduce affiliate fraud.

By: Linda Buquet

Linda Buquet — Tue, 10 Nov 2009 16:47:07 +0000

Thanks for commenting Jason, Peter and Murray.

By: Murray Newlands

Murray Newlands — Tue, 10 Nov 2009 15:18:41 +0000

Linda Buquet – Affiliate fraud is a problem we all need to help stamp out. Thank you so much for mentioning me and the link.

By: peter bordes

peter bordes — Mon, 09 Nov 2009 22:37:14 +0000

Linda thank you for covering this very important first step in getting our industry to collaborate in fighting fraud.

it is very important everyone participate in setting standards that protect legitimate affiliate publishers, marketers and advertisers.

We will be adding lots more info and tools into the MediaTrust compliance center and have purposely made it open to everyone. we want people to have access to all the leading compliance policies we have had created to help lift our community . this is when transparency is so very important. please feel free to share all the info in the center.

By: Jason

Jason — Thu, 05 Nov 2009 05:03:32 +0000

It’s grea to know that measures are being taken seriously to prevent affiliate fraud. To keep this business viable, we need steps like this in place.