There’s never enough time in the day for everything an affiliate manager needs to get done. One of the most rewarding, yet time consuming and challenging tasks affiliate managers face is affiliate recruiting.

Today I’d like to share a great podcast for affiliate managers and merchants from the new Affiliate Marketing Plan blog. The show is moderated by Lisa Picarille and the special guests are Brook Schaaf and Stephanie Lichtenstein. I hope this podcast will give you some tips to help you build more key affiliate relationships and grow your affiliate program.

Strategies Session Podcast: Recruiting Affiliates

“Recruiting Affiliates into an Affiliate Program takes a lot of time, energy, relationships and effort — and is, for better or worse, a key metric used in determining the success (or potential success) of an Affiliate Program.

During the discussion, our expert guest panelists, Brook Schaaf and Stephanie Lichtenstein, help us uncover some fundamental rules of engaging a new affiliate, the importance of “activation” vs. “raw recruitment”, using social media for recruiting affiliates, wooing super affiliates, the role of networks for recruiting — and the age-old adage of “quality vs. quantity”.”