Emotionally Charged Affiliate Marketing
I have 2 articles for you today that deal with emotions from 2 different viewpoints. The first one by Tim Ash, the landing page guru, discusses how emotional triggers can improve conversion rates on your landing page. He explores anxiety vs. trust, confusion vs. clarity, and alienation vs. affinity.
The second blog post by Jami Gibbs on Feedfront talks about some of the emotions affiliates go through and how to control them to optimize productivity and profits.
Emotional Motivators in Landing Page Optimization “All of the specific strategies and tactics that you will apply to landing page optimization are aimed at influencing basic human emotions and moving your visitors off their comfortable spot. Direct marketers Bob Hacker and Axel Andersson have defined several key copywriting concepts that motivate people to act: fear, greed, guilt, exclusivity, anger, salvation, or flattery. Not one of these motivations is rational — all of them are rooted in our fundamental and unchanging emotional nature.”
Emotionally Charged Affiliate Marketing – By Jami Gibbs “As an affiliate marketer, you will always be learning something new, be it designing landing pages, finding new keywords, or finessing your copywriting skills. However, there is one thing that you will learn faster than anything else – your plate will always be full. But, have you considered the emotional pitfalls of your affiliate marketing PPC campaign? More importantly, have you learned how to control those emotions to maximize your profit?”
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#1 Building Your List Blog wrote on Tuesday, September 22nd, 2009:
Thanks for sharing the articles Linda. It helps me understand the different points of view. I read the articles and i find it interesting. I was motivated.
#2 Adam Whiles wrote on Tuesday, September 22nd, 2009:
Affiliate jobs or programs can be a great money maker if you know how to market them properly and are willing to put in the work. Many people think they can do this overnight but in reality it is a lot of work if you want to generate any real money from them.
#3 List Building Secrets Blog wrote on Tuesday, September 22nd, 2009:
I like both but what strikes me most is the” Emotionally Charged Affiliate Marketing – By Jami Gibbs ” I have read points there that I could really apply to my self as a marketer.. and that really helps.
#4 Trip Foster wrote on Tuesday, September 22nd, 2009:
These are great articles, Linda. At MediaTrust, we find that a good landing page has to quickly and coherently provide the key elements to positively effect the psychology of the sale. Trust, clarity and affinity are all critical elements of the design, as they move a consumer to a point where their interest triggers further action. We find that when we combine elements such as videos, testimonials and clear product benefits, we see consumers action rates improve. Unfortunately, because of prior abuses, most web consumers are very wary of some offers. Its our job as marketers to show that the product or service is trustworthy and delivers true value to the customer.
#5 Business ideas wrote on Tuesday, September 22nd, 2009:
Hi,Life has dealt me a series of bad blows and I have been trying to do this affiliate marketing thing and haven’t got any where with it. Is it even worth my time and effort.
#6 Linda Buquet wrote on Tuesday, September 22nd, 2009:
Hi Business ideas,
It takes time and serious effort to make money with affiliate marketing but is definitely worth the investment.
Visit the 5 Star Forum, read the newbie stickies then ask questions there and we’ll help you get off to a better start.