New PMA Board Discusses Future on WebmasterRadio Today
Newly elected members of the Performance Marketing Alliance Board of Directors are joining Linda Woods at noon Pacific today on the Affiliate Marketing Insider podcast, which is broadcast live at webmasterradio.fm.
Several members of the new board are joining Linda to discuss the mission and scope of the PMA, what it’s doing with respect to affiliate tax legislation and what membership offers for members and member organizations.
“The PMA is our industry’s first formal watchdog organization,” Woods said. “It’s very important that everyone in the industry get involved and make use of the many resources this new organization is bringing to the table.”
On Aug. 10 the Performance Marketing Alliance announced its new Board of Directors, which includes:
* Chris Henger, head of Google Affiliate Network
* Scott Jangro, co-founder and CEO of MechMedia
* Will Martin-Gill, director of internet marketing at eBay, Inc.
* Kim Riedell, VP of client development for Commission Junction
* Brook Schaaf, founder and partner of Schaaf Consulting
* Steve Schaffer, founder and CEO of Offers.com
* Jason Spievak, co-founder and CEO of RingRevenue
* Tim Storm, CEO of FatWallet
* Brad Waller, VP of business & affiliate development at EPage, Inc.
The Affiliate Marketing Insider podcast is an ongoing discussion about affiliate marketing with industry leaders. Tune in at noon Pacific (3 p.m. Eastern) every Thursday at webmasterradio.fm.
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#1 peter bordes wrote on Thursday, August 27th, 2009:
Looking forward to the next steps with all the great members of the PMA. we need to get more proactive as an industry in dealing with tax, fraud and best practices.
@mediatrustpete
#2 Gadget Opinions wrote on Thursday, August 27th, 2009:
Good to know that there will be a watchdog looking at issues such as fraud/best practices. Tax issues don’t really effect me yet as I am in the UK, but who knows if the UK government will become anti-ecommerce.
#3 peter bordes wrote on Thursday, August 27th, 2009:
Linda here is another great example WHY we must all get behind the PMA and get proactive http://blog.mediatrust.com/2009/08/weekly-intel-082509/ we need to protect our markets and publisher and advertiser partnerships as well as the consumer who drives everything.