We have lots of industry specific acronyms like PPC, ECP, CPC, ROI, CTR, SEO and more. Well AIDA is an old marketing acronym that’s been around for years, but it translates very well into online marketing strategy.

AIDA stands for Attention – Interest – Desire – Action.

Affiliate Classroom has a 2 part post showing you how you can use AIDA principles to increase click through and conversion rates.

Boost Affiliate Conversions with the AIDA Formula | Part 1 of 2

Boost Your Conversions with the AIDA Formula | Part 2 of 2